What is Rent-to-Own?

Rent-to-Own (RTO) is an $11.1 billion industry that allows customers to obtain everyday necessities through affordable payments without the pressure of long-term financial obligations. The RTO industry emerged in the 1950s in response to customer demand for acquiring household products without incurring debt or jeopardizing the family’s credit. The cornerstone of RTO is there is no interest, no credit check and customers can return the merchandise at any time for any reason without penalty.

In good economies and bad, RTO annual revenue has withstood economic headwinds and steadily increased for decades.

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The RTO model has become a mainstream hallmark of modern-day consumerism spanning industries from car sharing services, to clothing rental subscriptions, technology trade-in programs and so much more.

Why Franchise in Rent-to-Own?

Recurring Revenue
Unlike traditional retail where a product is purchased once, rent-to-own products can be rented multiple times, yielding recurring returns on every product for rent-to-own professionals. Customers paying in weekly, bi-weekly or monthly installments means steady revenue trickling in long after the initial purchase.
Recession Resistant
Despite economic headwinds, rent-to-own annual revenue has been trending upwards for decades. Customers don’t go a day without needing home furnishings and electronics, making the industry impervious to the state of the economy and allowing franchise owners to remain confident in their investment.
Essential Industry
Essential Industry
Rent-to-own is built to meet the needs of customers. Since affordability will never go out of style, our customers recognize the value of being able to rent-to-own necessary household items without jeopardizing their credit.
Unlimited Growth Potential
As services like “buy now, pay later” are increasingly expected for acquiring everyday products, the idea of rent-to-own is becoming commonplace in retail. With an overall industry revenue of $11.1 billion in 2020, the demand for rent-to-own isn’t slowing down and presents ripe financial opportunities for franchise owners.

Ready to Convert, Expand or Sell Your Rent-to-Own Business?

Tired of going at it alone? Converting your independently-owned RTO store to Buddy’s gives you personalized support, local marketing resources and financing options while keeping it your own.

Looking for a way to expand your store’s product assortment but don’t know where to start? Buddy’s franchise owners utilize the power of buying in bulk. The Buddy’s Purchasing Program unlocks access to national and regional vendors with a variety of inventory at great rates.

Our decades of experience in the field grants you the unique opportunity to leave your location in good hands. Buddy’s franchising model and years of proven success means we have you and your store covered.

Image of a Buddy's franchisee
Image of a Buddy's franchisee

Hear From Current Buddy's Franchise Owners


Alex Melvin

Listen to multi-unit franchise owner Alex Melvin discuss the rent-to-own industry, exceptional customer service and the Buddy’s difference.


Jerry Marshall

Listen to multi-unit franchise owner Jerry Marshall discuss his experience, why he chose Buddy’s, and the people-oriented nature of the rent-to-own industry.


Ray Muncy

Hear multi-unit franchise operator Ray Muncy reveal how the Buddy’s “Playbook” and continuous growth sets franchise owners up for success!

Let's have a conversation about your Buddy's Franchise!

Start your franchise journey with Buddy’s today by scheduling a call with our franchise development team.