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OUR Difference

Our Mission

Everyone is deserving of good health. At The Vitamin Shoppe®, our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe.

Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers become their best selves, however they define it. This bonds us and drives us to deliver high-quality nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal.

No matter which direction your journey leads, we’ll help keep you moving forward.

Lifelong wellness starts here.

Our Brand Pillars

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Quality

In every endeavor, we’re led by the pursuit of excellence. We set the highest standards for ourselves, as well as our valued partners. From creating our own tested and trusted brands and products, to implementing seamless customer experiences in-store and online, we settle for nothing short of flawless execution.

Innovation

We don’t chase trends—we set them. Whether it’s serving as a launch pad for the most sought-after brands in wellness, developing new digitally enhanced store concepts, or creating virtual social media hashtag, we push boundaries to soar above the status quo. We are constantly changing and evolving to meet our customers’ needs at any time, any place.

Expertise

We remove the guesswork from every wellness journey through guidance from highly trained store associates, consultations with our certified nutritionists, and prolific original content from our credentialed health and fitness partners. We serve as a 24/7 resource, encouragement-filled destination, and industry authority that our customers can always rely on.

Quality

In every endeavor, we’re led by the pursuit of excellence. We set the highest standards for ourselves, as well as our valued partners. From creating our own tested and trusted brands and products, to implementing seamless customer experiences in-store and online, we settle for nothing short of flawless execution.

Innovation

We don’t chase trends—we set them. Whether it’s serving as a launch pad for the most sought-after brands in wellness, developing new digitally enhanced store concepts, or creating virtual social media hashtag, we push boundaries to soar above the status quo. We are constantly changing and evolving to meet our customers’ needs at any time, any place.

Expertise

We remove the guesswork from every wellness journey through guidance from highly trained store associates, consultations with our certified nutritionists, and prolific original content from our credentialed health and fitness partners. We serve as a 24/7 resource, encouragement-filled destination, and industry authority that our customers can always rely on.

Interested in Franchising with Us?

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