EMAIL FOR FRANCHISING INFO

A New Era of Franchising Is Here

After establishing more than 675 locations and investing nearly five decades in building the most trusted brand in health and wellness, The Vitamin Shoppe® is now franchising in prime markets until they’re gone.

A New Era of Franchising Is Here

After establishing more than 680 locations and investing nearly five decades in building the most trusted brand in health and wellness, The Vitamin Shoppe® is now franchising in prime markets until they’re gone.

Established
Trust Equity

Profit from our decades-long relationship with customers; 70% of revenue comes from return shoppers.

Merchandising
Strategy

Stay at the forefront of emerging industry trends through our innovative approach to evolving our product assortment.

Booming
Industry

Franchising with us means owning a part of the $59 billion and rapidly growing U.S. vitamins, minerals, and supplements industry.

Dedicated
Store Support

Our fleet of in-store Health Enthusiasts® know customers by name and are well trained and knowledgeable in health and wellness.

Four Distinct
Revenue Channels

Make money no matter where your customers shop, including passive revenue via commission from website sales.

The Vitamin Shoppe® Is the First Fully Omnichannel Franchisor in the Specialty Retail Segment

The Vitamin Shoppe® Is the First Fully Omnichannel Franchisor in the Specialty Retail Segment

Franchise Owners Earn Commission From:

In-Store Purchases

Website Sales Shipped
to Your Territory

2-Hour Pickup

Auto Delivery Subscriptions
Initiated in Your Store

Image of a Vitamin Shoppe franchisee

Franchise Owners Earn Commission From:

In-Store Purchases

Website Sales Shipped
to Your Territory

2-Hour Pickup

Auto Delivery Subscriptions
Initiated in Your Store

Image of a Vitamin Shoppe franchisee

You Need It, We Support It

The Vitamin Shoppe® has spent decades establishing a proven operating model and depth of expertise that is now available to you.

You Need It,
We Support It

The Vitamin Shoppe® has spent decades establishing a proven operating model and depth of expertise that is now available to you.

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Strategic Real Estate Partner

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With more than 675 stores under our belts, we know exactly what it takes to open a successful location. We will be your strategic partner in making data-informed decisions to find the best spot in a city for foot and drive-by traffic.

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Simplified Merchandising Approach

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Your store will be outfitted with our latest brand and design standards. On an ongoing basis, we provide custom digital planograms (i.e., a detailed map) to streamline stocking your shelves. Backed by data from our traffic counters and heat maps, these ensure the best-selling products are in prime locations, and it takes the guesswork out of displaying your merchandise.

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Foot Traffic & Loyal Customers

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Our localized and national marketing campaigns communicate and reinforce our brand pillars of quality, innovation, and expertise to drive traffic to your stores and facilitate customer loyalty. We analyze customer behavior, track ahead of industry trends, and establish strategic brand partnerships to maintain our authority as the most trusted brand in health and wellness.

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Systematic Inventory Replenishment

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We’ve developed a systematic approach to inventory management that will keep your store automatically stocked and your customers happy — no manual reordering required.

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Strong Supply Chain & Buying Power

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You will directly benefit from our strong supply chain relationships and bulk-buying power established through our network of more than 675 stores. Our two fulfillment warehouses are optimized for speed and cost savings, which are passed along to our stores.

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Training Tools & Expert Mentors

Hover for more info >

Through comprehensive pre-opening and ongoing training, you will learn and grow alongside our talented team of experts who have been in the industry for decades. We’ve designed specific learning paths for each role in the store, which leads to confident, productive teams and efficient, profitable operations.

null

Strategic Real Estate Partner

Tap for more info >

With more than 675 stores under our belts, we know exactly what it takes to open a successful location. We will be your strategic partner in making data-informed decisions to find the best spot in a city for foot and drive-by traffic.

null

Simplified Merchandising Approach

Tap for more info >

Your store will be outfitted with our latest brand and design standards. On an ongoing basis, we provide custom digital planograms (i.e., a detailed map) to streamline stocking your shelves. Backed by data from our traffic counters and heat maps, these ensure the best-selling products are in prime locations, and it takes the guesswork out of displaying your merchandise.

null

Foot Traffic & Loyal Customers

Tap for more info >

Our localized and national marketing campaigns communicate and reinforce our brand pillars of quality, innovation, and expertise to drive traffic to your stores and facilitate customer loyalty. We analyze customer behavior, track ahead of industry trends, and establish strategic brand partnerships to maintain our authority as the most trusted brand in health and wellness.

null

Systematic Inventory Replenishment

Tap for more info >

We’ve developed a systematic approach to inventory management that will keep your store automatically stocked and your customers happy — no manual reordering required.

null

Strong Supply Chain & Buying Power

Tap for more info >

You will directly benefit from our strong supply chain relationships and bulk-buying power established through our network of more than 675 stores. Our two fulfillment warehouses are optimized for speed and cost savings, which are passed along to our stores.

null

Training Tools & Expert Mentors

Tap for more info >

Through comprehensive pre-opening and ongoing training, you will learn and grow alongside our talented team of experts who have been in the industry for decades. We’ve designed specific learning paths for each role in the store, which leads to confident, productive teams and efficient, profitable operations.

Join Our Growing Family of FranchiseVees

Interested in Franchising with Us?

Be the first to know when we resume taking inquiries for franchise ownership by joining our waitlist below.

JOIN WAITLIST